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Content & Social Media Manager Scotland Marketing/Brand Scotland

This job is closed and is displayed for reference only. 

Job summary

£29,759 - £34,087
Comms Pay Supplement* £2,000 per annum pro rata in the first year and £3,750 afterwards.
Around 37.00 per week
Closing Date
22 October 2019 at midnight
Employment Type
Fixed Term Appointment - Fair and Open


We are currently seeking applications for a Content & Social Media Manager Scotland Marketing/Brand Scotland within the Directorate for Communications, Ministerial Support and Facilities based in Edinburgh. This is a 12 month fixed term and pensionable appointment and new entrants will normally start on the minimum of the pay range. Candidates with a disability who meet the essential criteria below will be invited to the assessments.

Brand Scotland’s purpose is to build Scotland’s global reputation and stimulate new and sustainable economic growth. Brand Scotland shapes and protects our country’s future and drives resilience through a clear value proposition.

The Content & Social Media Manager Scotland Marketing/Brand Scotland has ultimate overview of the contents of the Scotland is Now social media channels. The lead’s role is to create a unique point of differentiation online and a strong national identity for Scotland on social media to ensure that Scotland can more effectively compete and stand out in a global market place. This includes driving awareness and reputation of Scotland as a modern, innovative, progressive and inclusive nation, that is a prime destination in which to live and work, study, visit and do business.

Qualifications Required
A degree in marketing/communications or equivalent qualification is required and / or relevant experience in marketing or a related field of work.   

Please note: If you fail to demonstrate how you meet the minimum qualifications as stated above, your application will be automatically sifted out.

Essential Criteria
1. Proven digital marketing experience in a communications or marketing role that includes social media strategy and community management.
2. Experience of setting organisational KPIs and implementation within dashboards using Google Analytics or other analytics packages, and social media monitoring and measurement tools and metrics, such as Brandwatch, Falcon or Hootsuite.
3. A proven track record of managing and measuring highly effective integrated digital campaigns over channels such as eCRM, PR, social media and search marketing.
4. Project management experience on high profile marketing projects involving a range of stakeholders. Managing a budget, ensuring quality control and value for money at every stage of the campaign cycle.

Further Information
For further information on this vacancy please download and review the “Person Specification and Further Information for Job Applicants” which you will find below. To apply, you must fully complete and submit an online application via this website before the closing date. To learn more about this opportunity, please contact Colin Anderson who can be reached at colin.anderson@gov.scot or 0131 244 5182.

If you experience any difficulties accessing our website or completing the online application form, please contact the resourcing team on 0131 244 9252 or via recruitment@gov.scot.

Further information for this job


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